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For some people doing business is the same as waging a war, therefore in business language one can find many expressions taken from the army and war.
Some of the examples are the following:
Example: The angry workers have decided to go on strike, and if someone wants to take over that company, they’ll be stepping into a minefield.
• ‘don’t give up without a fight’
Example: We’re not going to sit and watch our competition take over the market- we are not giving up without a fight.
• ‘reinforce’ your marketing position
Example: Our sales team is doing badly against the competition. We may need to reinforce the team with some new recruits.
• ‘gain ground’ on your competition.
Example: The company has gained ground in the French market. They now have a 25% market share, compared with just 9% last year.
• ‘keep your head down’
Example: When my boss is angry, I tend to keep my head down until he’s in better mood.
• ‘join forces’ with another company
Example: They’ve decided to join forces with a local company and set up a joint venture.
• ‘set your sights on’ an objective
Example: He’s set his sights on buying our company and nothing will stop him from doing it.
• set ‘targets’
Example: Their target this year is to increase sales by 15%.
• ‘capture’ a larger share of a market
Example: If we want to increase our profit, we need to capture more of
the youth market.
• ‘casualties’ (when some businesses fail due to poor economy)
Example: Many businesses have become casualties of the last recession.
• have a ‘battle’ over something
Example: At the beginning of every financial year, our Accounts and Marketing have a big battle over the advertising budget.
• to be ‘bombarded’ with something
Example: Every Monday we are bombarded with our customers’ enquiries
Autor: Ljiljana Breulj Štimac